This was one of the most interesting and off the cuff video shoots I’ve done! Not only did we get to chill with a celebrity we even got to get up on stage during PRAYERS’ performance! Wassgoodie!

If you’re still searching for a summer love jam, look no further than “Lo Que Siento” by LA wunderkind Cuco. The 18-year-old self-produced Chicano singer born Omar Banos only started releasing music last year, but he’s already earned sold out shows and co-signs from the likes of Kevin Abstract and The Internet’s Steve Lacey.

“Lo Que Siento”—”what I feel” in Spanish—is as sweetly candid a love song as its title suggests, all wavy synths, West Coast rhythms, seductive horns, and sing-song bilingual rap verses like “I promise that I don’t see nothin better / than to lay here witchu / and I hope you know I miss you / from my head I can’t dismiss you.” Though the track marks Cuco’s first proper premiere, he can already lay claim to a devoted fanbase of self-appointed “Cuco Pebbles.” Read More Here – Original Post from NOISEY

As for now stay tuned and keep watching for more content from us!

Evan Brasco: Developing & Branding Your Content

A current student at San José City College and working towards pursuing his music career, Evan Brasco, is an emerging artist from the City of San José, CA. s no kept secret that when He is spreading his music all across the South Bay, here is some advice on how he’s been able to continue to do so.from

“The most important thing is aesthetics. Aesthetics [are] everything.”

As Brasco puts it, you can be yourself and not have to submit to much or any unpleasant direction, the only thing is you have to commit to doing so and stand by your opinion. Which is to say if you’re optimistic about your aesthetic, it is appealing to a specific crowd, and you find collaborators that can elevate your brand then you should.

“You got to network. Eventually, you might have to call in a favor.”

Moving on, the actual distribution of your product may seem like quite the challenge, but rest assure– it is, just not that impossible. From the looks of it there’s payed services and then there’s low-tech ways.

A take away from all of this is simple give freely of what has been your experience. Share your genuine work in as best light and make sure to display yourself in your best appearance.

“That shit matters.”

VINO: Creating and Developing Music

Welcome to the SJCA Style and Culture! This is my first season episode for the 2017 year.

Today we will be discussing where music has lead one bay area producer and tastemaker. Currently residing in Santa Monica, CA, Silvino “VINO” Jimenez shares what it has been like creating music during the last decade. VINO has been featured in numerous outlets including BBC Radio 1Xtra – Diplo and Friends!

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