This was one of the most interesting and off the cuff video shoots I’ve done! Not only did we get to chill with a celebrity we even got to get up on stage during PRAYERS’ performance! Wassgoodie!

If you’re still searching for a summer love jam, look no further than “Lo Que Siento” by LA wunderkind Cuco. The 18-year-old self-produced Chicano singer born Omar Banos only started releasing music last year, but he’s already earned sold out shows and co-signs from the likes of Kevin Abstract and The Internet’s Steve Lacey.

“Lo Que Siento”—”what I feel” in Spanish—is as sweetly candid a love song as its title suggests, all wavy synths, West Coast rhythms, seductive horns, and sing-song bilingual rap verses like “I promise that I don’t see nothin better / than to lay here witchu / and I hope you know I miss you / from my head I can’t dismiss you.” Though the track marks Cuco’s first proper premiere, he can already lay claim to a devoted fanbase of self-appointed “Cuco Pebbles.” Read More Here – Original Post from NOISEY

As for now stay tuned and keep watching for more content from us!

Seldom Industries

Seldom Industries was founded on the principle that “where we live is a reflection of where we want to go in life”. After we began uploading YouTube videos, blogs posts, and Instagram pictures our Seldom project took a life of its own. That being said, why do we exist? We simply want to share new music, art, and visual content that exemplifies the qualities and characteristics that we have experienced throughout our upbringing here in San Jose, California. We are a considerably small team. Yet, it is our hope we can inspire the incoming generations that creative content and events are formed from ideas and concepts, not upfront fees.


Yes, they are my initials. Moreover, it is a mark that I put on garments, backpacks, sketchbooks, and other private objects. It is a way to invoke the beginnings of a commercial brand. Although, it could easily be printed and pressed on wholesale garments, I prefer not to.

I would love to further develop the back end–what it would mean to own something with it– what causes it would support and the use of the funds generated from the sale and merchandising of it as well as make a clear indication of who would benefit from it. Stay tuned for ideation and process.


What started as a project to create a new typeface-identity for the City of San José turned into a bit more as the years went by. Looking back to 2013, my graphic design background landed me a nice internship with a reputable fashion icon and gave me the motivation to take on more personal projects. When I set out to design a “logo” I drew inspiration from an old english font. It didn’t resonated with me right away better yet I hated it. It took months of iterations to get to what I now call– ‘Merely Starting Points’. The logo remained stagnant for months posted on my personal instagram and tumblr with little attention, then came an opportunity. – 2016 Screenprint Showdown Contest (Winner)

For the 1st Annual San Jose Screen Print Showdown, I selected this piece as my entry. Not knowing what would be the outcome I was happy to say the least. The piece was my reflection of the different typographical signs we see in and around the city. Then it happened, I was one of the finalist.

The came the moment and curiosity of what else I could do with the logo, it gained recognition and brought a bit of attention to it. By this time it was 2016 and Snapchat seemed to be an opportunity to get more use of it. I submitted it with a little hope of it making it as a permanent Geofilter for the city, again I surprised to say the least.  This logo is currently in circulation as a Snapchat Geofilter and available in most of the City of San José, CA.

What’s next? I’ve had strong thoughts of creating apparel or garments using this design or maybe a limited skate deck. Perhaps it will serve as a platform to collaborate with other associations, co-op’s, or businesses.

This is now a copyrighted logo.

Final Thoughts

Thank you to all our viewers, followers, artists, and community partners that made it possible to create this project. It definitely was a learning experience, Bryan and I enjoyed meeting and collaborating with everyone on these videos– they were very experimental, to say the least, but the results were more than we expected. It gave us insight into what truly makes the City of San José so special a strong sense of community, advocacy, and interest in spotlighting the tremendous pool of talent here in the Bay Area. We Are working to create a much more vibrant and engaging channel as well as arranging and scheduling a much more robust list of special guest.

This is not a goodbye, but rather an invitation to save the date and to continue supporting your local art communities. We were overwhelmed with support and ideas for potential guest for our show, invited out to several events to attend and countless collaborations to take part in.

In the end, our personal goals to complete and continue in obtaining our college degrees took the front seat. We had to dial in a much more manageable work schedule for our videos. However, we are committed to creating great content and presenting to you the rising leaders, artist, designers, models, advocates, and performers of 2017. We hope to see you once again every Tuesday at 10:30 AM August 16 at SJCA Style & Culture.


Kind regards,


Nicholas Jimenez.
“Stay tuned for August’s premiere of the next season of interviews and special guest.”

Sarah Arnett: Collaborating, Modeling and Creating Visual Art

A young and very outspoken fashion student at the Fashion Institute of Design and Merchandise, Sarah Arnett, shares with us her experience when it comes to collaborating, modeling, and creating visual art in and around the San Francisco Bay Area.

It’s really not about the amount of followers or likes that one get on their social media site posts that attracts her talent or informs a collaborations, but rather the work itself and how well it is executed.

Then again, if you are interested in starting your career in photography, modeling or taking that next step in creating visual art, take Sarah’s advice “make it happen,” get out there and experiment, network and build yourself up, be reliable and relentless.

Matt Marchand: Working within a Design

When do you need to be mindful of design, people, and the organization? Matt Marchand, a current student from San José State University studying Industrial Design, offers his point of view on these topics and accomplishments in the field.

Looking through his Design Portfolio it is no surprise I wanted to interview the most sought after Industrial Design in the San Francisco Bay Area. The attention to detail in craftsmanship, process, and documentation can be found throughout his portfolio. Just about every aspect of his visual aesthetic (composition, color, typeface, and layout) enhance the physical object or project being design.

“I want to create objects that serve a greater purpose and bring benefit to those that use it.”

Design can at times seem a bit simple, you make something pretty, or nice– but is it really? According Matt, design shouldn’t just be a secondary thought or this idealistic approach to what a product could be. It should be realist, take into consideration manufacturing and most importantly the user.

For more information and inquiries:

Nicholas Jimenez – Industrial Design (B-Roll)

I am in the process of working on getting my degree in Industrial Design from San José State University. It has been quite the process and the adventure in and of itself. Instead of just telling you what I  do besides photography and filming I thought I would let you into my personal life.

Going to college has brought me many opportunities and I am a strong advocate of attending, however. It is really up to you, it isn’t for everyone as I’ve seen, but it sure let’s you collaborate and meet many people of similar interests.

I really enjoy what I do as you can tell.